Eighteen South is a passion project more than 3 years in the making. I've always been a fan of style and always tried to dress well. We believe that when you dress well, you communicate a positive message to people you encounter. Style, to us, is all about feeling comfortable & confident!
We often asked ourselves, how would we do this & what value could we bring to the industry? With over 15 years of sales and management experience; I've learned that PEOPLE are what really matter! We operate under these core principles: VALUE is what opens the door, TRUST is what brings the opportunity, & SERVICE is what brings people back. We intend to bring these principles into every aspect of what we do. We are here to help you in any way we can. We hope you will come along side us and support us on this journey.
Blessed to be a Blessing!
While we are not strictly a golf store, the name Eighteen South pays homage to one of our favorite activities and a huge part of our lives these days! The "18" simply came from the number of holes in a round of golf. But something was missing...we needed something to make the name complete. As life long residents of Alabama, we are proud to say that we live in the South. The logo was the easy part. With several years of "dabbling" in all things design, I was able to capture the look that we wanted. It's sophisticated, masculine and captures the idea of what type of brand we want to build. We even added a subtly placed golf club to round out the look. The tagline is simple, direct and communicates exactly what we are about!
We specifically choose up and coming brands that both represent the quality that we expect as well as bring a level of style that you won't find anywhere else. Each brand offers it's own individual take on modern styling. Greyson, with it's bold patterns and edgy looks, will let you stand out in a crowd. Linksoul offers that laid-back, yet refined vibe that goes anywhere your day might take you. Mizzen+Main brings you the greatest dress shirt you will ever wear with their game-changing performance fabrics! Rhone & Glyder will have you looking your best while in the gym or on the go. We're also looking at several other brands as well as developing our own line of performance golfwear! We stand behind everything that we sell. When you put on any of our clothes, you will immediately notice a difference in the way you look & feel! We want to partner with companies that care about our success and also care about producing a premium product and great customer service. We have you covered no matter what you're looking for!
This is just the beginning! We have so many plans and ideas to develop throughout this journey. Understand that we must first crawl. before we walk. before we run! We hope to be able to bring news about pop-up events & our first store location very soon. This is both exciting and scary at the same time. With your help spreading the word, we will surely be able to see all our dreams and goals come to life!
May He grant you according to your heart's desire, and fulfill all your purpose.